Social networks became the “darling” of Brazilians when looking for information about travel around the country. Facebook, Instagram, Twitter and Tiktok are the favorite research sources for 49% of tourists. 
Then appear the tips of friends and family, the traditional mouth to mouth. This is what reveals research from the Ministry of Tourism
According to the survey, the less popular sources are tourism sites and blogs and travel agencies, followed by TV shows, books and guides.
Psychologist Luísa Galicia is one of the main names in ecotourism and adventure tourism in the country. She owns the light channel on the trip that reaches more than three million people per month. On social networks there are over 400,000 followers. Luisa highlights the potential of social networks.
“The power we have with these networks, the power of communication, it is very big. People spend a lot of time, many hours of the day on the networks, especially on Instagram. And those who follow specific travel channels to get tips even, in fact, uses that for Bucket List of travel of the year. It is undoubtedly a means in which people use for research.”
Young people, between 16 and 24 years old, female and with higher education are the ones that most use social networks in search of new destinations.
For Luisa, many influencers have gained credibility and eventually became a reference, as happened to her in the world of ecotourism and adventure tourism.
“These people are there sharing their experiences, for example, who lived with me, the destinations I went to, and then it ends up taking more people to that destination. I think it’s a way for people to gather information about the destinations and also the experiences that people have lived in this destination. It’s not just about a beautiful photo of the place. have much greater access to this information “
Luisa tells details of the testimonials received by the public.
“I get a great feedback from people who started swimming to try to dive as I dive and have those background experiences. People who started believing more in their own physical potential and started practicing trails and are currently practicing trekking. People who travel with me for the first time in their life to be able to do trekking or, for the first time in my life, alone and then they travel to my expeditions. Challenging physically and mentally. People who are starting in the mountain world because they saw that it is possible, by the way I show, by the way I share, how I encourage. “
The favorite destinations of tourists are Fernando de Noronha and Porto de Galinhas, in Pernambuco, and the Maranhenses Lençóis.
The Ministry of Tourism survey listened to more than 2,500 people in August this year.
