Waldo’sthe chain of discount stores in Mexico, promotes its growth plan with an investment of 847 million pesos for the Opening of 130 new stores during 2025.
Particularly, in the regions of the Center, Bajío, South and the Northeast of the country Most of the new openings are expected, explained Ernesto Llano, Waldo’s commercial vice president.
Until early August, the retail chain reported a total of 923 stores in operation, with about 100 new units so far this year, maintaining a constant pace of openings every week. With this impulse, it projects to reach its number 1,000 branch in the coming months.
“We consider that, with the opening plan that we have, in the middle of 2026 we will be reaching the 1,000th store. With the coverage we have, we can open stores in any city in the country,” said Ernesto Llano, Waldo’s commercial vice president.
In an interview, he explained that the discount store chain has maintained a floor around 70 annual openingsalthough in 2024 they exceeded that figure with more than 85 new stores.
For this year, the goal is higher, since they have proposed to open 130 establishments. This has been “the greatest challenge in the history of the company. We are on a very good way to achieve it,” said the manager.
Its expansion plan is also accompanied by a strategy focused on ensuring that there is “something different” every day for customers.
Next distribution center in the southeast
Ernesto Llano said that, to endure the growth of stores, in the next two years they will open a New distribution center They plan to locate in the southeast of the country.
The above, after recently opened a new complex in Salinas VictoryNuevo León, in which They invested 38 million pesos.
Waldo’s commercial vice president explained that even when they have a presence in all states and in more than 300 municipalities in the country, they still see opportunities to open more stores.
He pointed out that they analyze the commercial areas where they can open more units and detected that on average each store works well in areas with at least 20,000 inhabitants.
Based on this estimate, they estimate that there is capacity to open more than 5,000 units in the coming years.
The manager explained that in states such as Baja California, Chihuahua, Nuevo León, Tamaulipas and Coahuila They maintain an important growth rate, on a smaller scale in Low South California and Sonora.
As for the origin of its products, the retailer maintains a diversification to ensure variety, quality and “competitive prices”.
“80% of what Waldos sells is 50 pesos or less. There he likes to buy our client. We have other price points, which go up to 100 pesos,” he said.
More than 50% of its catalog occurs and acquired in Mexico, while the rest comes from 17 countries, such as the United States, Canada, India, China, Vietnam, Pakistan, South Korea and Thailand. As well as in other markets in Central America, South America and Europe.
Ernesto Llano added that his strategy is to look for in which countries there are better conditions for the products they acquire. If anyone offers greater advantages over a specific product, they migrate their orders to that place to take advantage of those advantages.
The retailer has focused its commercial offer on a broad and changing portfolio of products in tendency and accessible prices, which range from general merchandise, clothing, consumables, to vehicles and other mobility lines.
