2025 has been a specially challenging year for the Fashion retail in Chili. To date, at least four recognized international brands have decided to close their stores in the country, marking a worrying trend within the sector. Spirit, Calzedonia, Old Navy and Roxy They are just some of the names that have begun to disappear from the most important shopping centers in the country, such as Parque Arauco, Costanera Center and Cenco Mall Temuco.
One of the more recent outputs It was that of Spirit, which in August confirmed the closure of its two stores in Chile. In March, the Italian brand Calzedonia also ended its physical operations, although its products are still available in Falabella. Old Navy, meanwhile, retired in February after closing his only store in national territory, and Roxy, recognized for his style linked to surfing and the outdoor life, also lowered the curtain in Parque Arauco. To this is added the case of Benetton, which announced the closure of 400 points of sale worldwide, within a global readjustment strategy.
The reasons for the closure of the four stores
The reasons behind these decisions Nor respond to a single factor. As explained by the academic of the Faculty of Economics of the University of Los Andes, Nicolás Román, “an international store can leave Chilean shopping centers for non -complied sales expectations, economic difficulties or changes in their distribution and positioning strategies.” In other words, brands could be evaluating that maintaining physical operations in the country is no longer profitable against the costs it implies.
To this is added a CNational economic ontext marked by low growth. As Román pointed out, “Chile has spent a period of low growth in recent years that could explain the closure of stores, keeping as a sales channel to traditional retailers, or leaving the country completely if that channel is no longer part of its strategy.” In a scenario where electronic commerce and agreements with large local chains charge prominence, many brands choose to retreat their physical presence and adapt to more profitable and flexible business models.
