It was not just the Brazilian team that shone at Conmebol America Women’s Football Copa of 2025. The exhibition of the tournament by TV Brazil and by the broadcasters of National Public Communication Network (RNCP), between July 13 and August 2, it significantly boosted the audience rates, with a consolidated average of 0.40%. This guaranteed a higher audience than average every day when the championship games were displayed.
Six matches of the Brazilian team were broadcast, highlighting the games against Paraguay and Colombia, which were among the ten largest sports audiences of TV Brasil in 2025.
The Paraguay X Brasil game, aired on July 22, led the ranking Women’s football broadcasts of the station in the year, in the squares of Rio de Janeiro, São Paulo and the Federal District.
The accumulated range was 1.2 million individuals and 1.17 million households, with more than 71 million minutes assisted, equivalent to 1.1 million hours of viewed content. Regarding the hearing in the squares of Rio de Janeiro, São Paulo and the Federal District, it was especially significant among the C -class public, which represented 61% of the total, with a predominance of men spectators over 60.
“Once again, we fulfilled the mission we proposed to popularize women’s football, this time promoting the games of our team. We will continue in the coming weeks with the decisive games of the different divisions of the Brazilian Champions TV Brazil like the Women’s Sports Screen, “said the director-general of Communication Brazil Company (EBC), Bráulio Ribeiro.
The Copa America was aired by 12 RNCP broadcasters, including the TV Brazil (SP, RJ and DF), TVE BAHIA, TV Cultura do Paristhe, TV Water MeetingS (AM), TV Ceará, TVU Recife, UFG TV (GO), UFSC TV (SC), TVE RS and Rede Minas (MG).
The public station of the public broadcaster for the Copa America games was longer than usual, with 30 minutes of pre-game, narration of Luciana Zogaib and comments by Brenda Balbi and Rachel Motta. In addition to the display on open TV, the games were able to be checked by TV Brasil Playfor the website http://tvbrasilplay.com or by app on the smartphone. The app can be downloaded for free and is available for Android and iOS.
About the competition
The first phase of the Conmebol Copa America Women’s 2025 was played in the running points system, in two groups with five selections each. The two best classified teams secured a place for the semifinals that occurred in unique eliminatory clashes. The winning teams of the knockout, Colombia and Brazil decided the tournament.
The Canarinha National Team follows as isolated leader and the greatest champion of Conmebol Copa America Female, winning the ninth cup of the championship. That is, within ten editions held since 1991, Brazil won nine. In 2025, the teams in the dispute were Brazil, Bolivia, Colombia, Paraguay, Venezuela, Argentina, Chile, Ecuador, Peru and Uruguay.
Brazil already had a vacancy guaranteed for the next women’s World Cup in 2027, as the host country, and guaranteed at the Los Angeles Olympic Games in 2028, upon reaching the final of Conmebol Copa America Women’s 2025.
The Women’s Sports Screen
The transmission of Conmebol Copa America Women’s 2025 is integrated with the strategy of TV Brazil to expand the presence of women’s sport in its programming. The station currently displays the Brazilian A1, A2 and A3 Series Championship and the Women’s Basketball League (LBF).
In the first half of 2025, the exhibition of Brasileirão A1 ensured an average range of 144,000 households per game, which represents a 29 % audience growth compared to the games aired in 2024 and 54 % more than the average audience in other contents of the station.
To stay on top of the news, curiosities and behind the scenes of women’s football, follow the Videocast Cup of themavailable on Youtube. Sports production brings exclusive interviews, matches of matches, highlights of players and unpublished content about the clubs and the Brazilian team.
