The public radio broadcasters of the Brazil Communication Company (EBC) were discharged in the audience in July, consolidating a trend already calculated in the second quarter. The numbers are from the company Kantar Ibope Media.
The broadcasters of the network of National radio showed growth in several capitals. In Rio de Janeiro, the radio that operates at frequency 87.1 grew 28% and consolidated itself as the 15th most heard radio in the state capital.
In São Paulo, the National radio It was growth of 9% in July compared to June. In Greater Recife, the increase in the audience was 16%. And in Brasilia, there was a 5% increase being the most heard public radio in Brasilia.
The broadcasters of MEC Radio also registered growth in July. In Rio, the broadcaster the high reached 7% in the audience; In Brasilia, 12% and Belo Horizonte of 27% – always compared to the previous month.
“With this result, the EBC It reaffirms its commitment to offer the Brazilian public plural content, of quality and aligned with the mission of promoting culture, information and citizenship, ”says Radios Executive Manager of the Brazil Communication Company (EBC), Thiago Regotto.
“The results confirm the consolidation of MEC Radio and from National radio As references of cultural, journalistic and public interest in different squares of the country, ”he says.
High trend consolidation
In the second quarter of 2025, the same survey of Kantar Ibope Media had already pointed out a relevant growth in the broadcasters that form the national radio network. In the period, there was an average increase of 27% in the schedule between 6am and 19h compared to the previous quarter.
The advance had been specially driven by the performance of broadcasters in Rio de Janeiro and São Paulo, reflecting the consolidation of network programming.
The Nacional Radio Network is composed of the broadcasters of Sao Paulo, Rio de Janeiro, Recife and Brasilia, which have monthly audience measurement held by Kantar Ibope Media. Also part of the network are other stations that do not yet have regular measurement, such as São Luís (MA), Tabatinga, in Alto Solimões (AM), as well as the High Power System of AM 980 and shortwave transmissions, focused especially on the Amazon region.
From 6am to 7pm, the network of National radio In that period he registered an average of 13,982 listeners per minute – a 27% growth compared to the previous quarter. All hours analyzed tracks showed growth (6h to 19h, 05h–00h and 05h – 05h), highlighting the daytime, which concentrated the highest percentage advance.
In São Paulo, the National radio FM 87.1 reached the mark of 5,729 listeners per minute from 6am to 7pm, a significant growth of 59%. From 5 am to midnight, the increase was 54%.
In Rio de Janeiro, the broadcaster increased by 25% at the same time, which led her to win an unprecedented milestone: the entry into the ranking of the 15 most heard broadcasters in the metropolitan region, with a growing audience also from 05h to 00h. Recife also contributed to the good performance of the network, with an average of 1,476 listeners per minute and 24% growth in the quarter.
