The German company argued that its model “Oaxaca Slip-on” was inspired by the traditional shoe of the Oaxaca indigenous community, with which they are willing to collaborate to recognize the cultural legacy.
“Adidas recognizes and values the cultural wealth of the indigenous communities of Mexico and the meaning of their artisanal heritage,” reads the statement.
The company presented the shoes model in collaboration with the American designer Willy Chavarría On August 5, since the date, both the local government and the Federal expressed the accusations for cultural appropriation.
In response to the controversy, the president said they work in strengthening the legislation so that the sanctions for those who incur undue cultural appropriation are clear.
Sheinbaum’s statements seconded the announcement of the Oaxaca government regarding a lawsuit against the company for plagiarism. In response, Adidas requested a meeting with Solomon Jara, State governor.
“From Adidas we have the best willingness to listen and attend the perspectives of the community of Villa Hidalgo Yalálag and work together towards an understanding that honors cultural traditions and establishes bases for a constructive and respectful relationship,” reads in the letter of the company that Jara shared on social networks.
Willy Chavarría, separately, declared that his intention was to “honor the cultural and artistic spirit of Oaxaca” and regretted that the development of the design was not appropriate by not being carried out in direct association with the Oaxaca community.
“This is not up to respect and the collaborative approach that Oaxaca, the Zapotec community of Villa Hidalgo Yalálag and its people deserve.”
Willy Chavarría, designer.
