The company Blue planet announced that, after 35 years, will change your name to Blue planet Drinksbecoming the institutional firm that will integrate and strengthen other brands of the group.
Through a statement, the company explained that the measure responds to the desire to be Absolute referents in the national market, “trusting that this reflex evolution a more robust identity And aligned with the future we imagine for the company, our people and the country. ”
Blue planet Drinks Water brands will shelter Blue planetFlavored water Blue planetHydractive+ and bon, according to the document, which adds that all these They will continue to develop Within the same vision, guided by the values that govern him as a company.
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“For us this transformation represents the consolidation of a vision built throughout 35 years of work, which has positioned us as a leading company in the water and beverage industry, with an increasingly broad, diverse and aligned portfolio to the needs of today’s consumers,” he says.
In the statement, the company indicated that this new stage will enhance its impact and It will open new opportunities To serve better, grow with responsibility and continue contributing to development of the Dominican Republic.
