In the heart of Providencia, Santiago, opened its doors a new proposal that promises to compete strongly: these are Mass, a supermarket of Peruvian origin that bets on the “hard discount” format, that is, stores With low prices, basic products and an optimized logistics to reduce costs.
The store Pilot is where the traditional Erbi supermarket was previously operated. Now, with a completely renewed aesthetic and a proposal focused on the economy, the place seeks to quickly position itself as an alternative for the most tight pockets.
The model that Mass uses is proven: in Peru, its inretail parent home already operates more than 1,200 points of sale under different brands. In Chile, they plan to replicate success with stores Simple, short corridors, boxes in boxes and a limited selection, but key.
Price comparison with traditional supermarkets
During a recent visit, several products were found that stand out for their competitive value in Gondola:
- Rio Grande Rice Grade 2 (1 kg): $ 990
- MY SUN HOW (400 g): $ 480
- Surlat milk (1 l): $ 990
- Virginia Limón Lavalozas (800 ml): $ 1,000
- Olive oil banquet (500 ml): $ 9,490
- Black premium supreme tea (100 sachets): $ 4,990
- Evercrisp twigs (230 g): $ 1,790
- Lemon Stones (pack x6): $ 4,590
- Wasil strawberries: $ 1,990
- Wasil peaches: $ 1,190
- Nescafé Dolca (170 g): $ 5,150
Although some prices are similar to those of other chains, in several cases they manage to position themselves below the average. In addition, it is expected that in the coming weeks their own brands will be incorporated, which could further lower prices.
The place is still in the test phase, but already generates expectation among consumers who seek to take care of their budget without resigning quality. If the trend was maintained, Mass could become a new key player of the Chilean retail.
