Chilean shopping centers remain a magnet for Argentines who cross the mountain range in search of more convenient prices. So far from 2025, visits from Argentina They increased exponentially, especially in nearby areas with border crossings such as La Serena and Viña del Mar. This phenomenon, far from stopping, is increasing and has clear protagonists: the big ones brands International
According to data provided by Mallplaza, the Chilean group of shopping centers, between January and May there was a growth of up to 278% in the flow of Argentine tourists. This increase is driven not only by the exchange rate and the stability of the Chilean weight, but also by the great variety and availability of products that are not always easily achieved in Argentina.
The most chosen brands by the Argentines
1. Zara
One of the favorites for its variety of European garments and design. Tourists highlight the price difference against the same product in Argentina and the availability of sizes.
2. H&M
This Swedish chain is fast fashion synonym and affordable prices. Their promotions per season and exclusive collections are a key attraction for those who seek to renew the wardrobe.
3. Adidas
Sporting articles are another of the items that Argentines look for the most. From shoes to technical clothing, Adidas is one of the busiest premises.
4. Nike
The brand American maintains its validity as one of the most requested. Its competitive prices and exclusive launches attract both young people and families.
5. Decathlon
This sport giant gains ground with its wide offer in products for outdoor activities. Backpacks, shirts, footwear and equipment are the favorites.
To price differences is added the possibility of paying with an extra tax, which makes the purchase process more accessible and comfortable. In addition, terrestrial and aerial connections facilitate consumer tourism, which intensifies long or special dates on weekends.
With strong brands, lower prices and an orderly and varied purchase experience, Chilean shopping malls are consolidated as one of the departures preferred by Argentines looking for quality and savings.
