It’s not just about selling frozen: The proposal that has just landed in Santiago de Chili It goes much further. The renowned Argentine ice cream shop Lucciano’s chose the exclusive Park Arauco shop frozen.
The new store, of futuristic aesthetics and with a robotic sculpture of almost three meters, is presented as a “flagship store” that seeks to offer a multisensory experience in Chili. The setting inspired by a space station and artisanal flavors elaborated in Argentina make up a unique concept in the region.
Chile: Fertile land to innovate
The choice of Chili It was not accidental: it is the country with the highest consumption of frozen per capita in Latin America. This data was decisive for the landing of the brand, which for years leads the Premium segment in Argentina and other markets. “The Chilean consumer values quality and innovation,” they said from the company.
According to spokesmen of the firm, all products arrive from the Marplatense plant under strict temperature and quality controls. Among its most outstanding proposals are the Ice Pops, the geladots and, of course, their emblematic pistachio gelato, prepared with a raw material selected especially in origin.
More than ice cream
For the general manager in Chili From the operating group, Álvaro Verme, the differential of Lucciano’s is clear: “We do not sell frozenWe sell memorable moments. Our store is a meeting point, a design and flavor space. ”The combination of aesthetics, excellence in the production and attention to detail is what, according to him, is already conquering the Chilean public.
The opening of the premises in Santiago is just the first step. The company already projects new branches and an eventual landing in the retail, betting to consolidate its presence in a market that, although competitive, offers great opportunities for those who set the difference.
With a solid identity, an innovative proposal and an aesthetic that breaks with the conventional, Lucciano’s not only brings frozen to Chili: proposes a new way of conceiving gastronomic experience. Yes frozen Argentine was already recognized for its flavor, now it will also be because of its ability to surprise.
