In a convulsed political context and after a closure of lists loaded with internal tensions, the governor of the province of Buenos Aires, Axel Kicillofbegan its electoral campaign with a strategy that marks distance of two key figures of Peronism: Sergio Massa and Máximo Kirchner.
The opening ceremony, held in the municipality of Almirante Brown, was a clear sign that Axel Kicillof It seeks to consolidate its leadership with an autonomous profile within the Patria Force. The event was attended by Verónica Magario, Vice Governor Buenos Aires and testimonial candidate for provincial deputy, and the local mayor Mariano Cascallares, fourth in the list of candidates for the third electoral section.
However, the candidates in second and third place of that same list shone for their absence: Facundo Tignanellli and Mayra Mendoza, both closely linked to Máximo Kirchner and La Cámpora. The absence of these referents was not accidental.
According to spokesmen of the municipality, the act was presented as a delivery of deeds, which justified the non -invitation of the camorists. However, the political context suggests that this omission responds to a deliberate strategy of Kicillof to make differences with hard Kirchnerism and with the Massa Renovating Front.
During your speech, Kicillof He avoided mentioning Cristina Kirchner, currently under house prison, and focused his speech on a strong criticism of President Javier Milei. “Here does not enter the top or chainsaw,” said the governor, in direct allusion to the adjustment policies of the national government.
In addition, he challenged Milei to tour the neighborhoods affected by the economic crisis, instead of “walking around the world with whom he does business and crypt scams.” The Buenos Aires president also questioned the slogan of freedom progresses, qualifying his proposal as “Freedom Trucha” and positioning his government as “shield, network and protection” against the onslaught of the National Executive.
Alliance
This approach seeks to capitalize on social discontent in the province and reinforce the image of the governor as a defender of the most vulnerable sectors. The motto chosen for this stage is “September 7, we add strength”, a phrase that deliberately omits the word “homeland”, part of the official name of the Electoral Alliance.
This detail is not less: “homeland” refers to the Patria Institute and Union for the Homeland, spaces strongly associated with Kirchnerism. By avoiding this reference, Axel Kicillof It reinforces its intention to build a campaign with its own identity, away from the traditional symbols of the space that it shares with Massa and Kirchner.
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