Daniela Sarfati, actress and defender of animal rights, adds to the Green Commitment organization to star in the awareness campaign on a little known but deeply alarming reality: in Peru, more than 29 million chickens live caged, deprived of liberty, sun and space to move.
Daniela tells the story of these laying birds, locked in very small cageswithout access to the sun or space to extend their wings that can barely extend their wings. The campaign seeks to highlight the living conditions on industrial farms and motivate consumers to make more informed, empathic and sustainable decisions when buying eggs.
“It is not my story, but that of millions of chickens in Peru. It is difficult to imagine that an animal spends its entire life in such a small space, without the opportunity to move freely. As consumers, we have the power to choose products that do not come from animal suffering,” Daniela Sarfati points out.
Open your eyes
The initiative is part of the campaign #Siningredients Crueled by Green commitmentwhich seeks to make visible the impact of intensive production systems and promote conversation about the importance of greater transparency in egg production in Peru.
“More and more countries are moving towards more responsible production systems. We believe that Peru can join this change and that consumers can be key agents to boost it. We want to invite people to inform themselves, to know the origin of the products they consume and make more conscious decisions,”he points out Sandra LopesExecutive Director of Green Commitment.
More than 2,600 companies in the world They have already assumed commitments to eliminate eggs from caged chickens from their supply chains. Companies like Nestlé, Unilever, Barilla and Sodexo They lead this transition to more responsible and sustainable production models.
Green commitment reports that one of the most powerful ways to change the reality of millions of chickens in Peru is asking hotels, restaurants and supermarkets to use and expose free eggs, they can currently identify them by a seal of Humane certifiedof “Free chickens” either “Happy chickens eggs” The packaging.
