"Monterrey is in a great time to buy or rent housing for Nearshoring"

Monterrey, NL. The state capital of Nuevo León is one of the most attractive areas for those who want to invest in buying and renting housing, because it is in a zero moment for five years, for Nearshoring. In addition because it is the state with the highest housing absorption throughout the country, said Luis Ramírez, founding partner of Vive de las Revenue and executive producer of the real estate world.

In the conference “The one who does not teach”, which offered the affiliates of the Mexican Association of Real Estate Professionals (AMPI) Chapter Monterrey, explained that a zero moment occurs when the peak of surplus value begins, that is, when it is invested At the beginning of the construction of a real estate project, since prices are lower.

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“It is important to talk about the issue because there are little places in the world that are living a zero moment. In Mexico City there is none because it was redeeming a long time ago.”

“Where there is a zero moment is in Monterrey: to the south, on the National Highway and in the center in the area of Santa Lucía. In San Pedro Garza García there are certain areas, but it is already ending,” he said

The radio content and programs also told real estate professionals: “We have to explain to the client where he is redensified, where there are new buildings, or where there are zero moments, because in the next 10 or 15 years there may be surplus value in certain areas “.

Plusvalía the key to an investment

The expert commented that many people who plan to buy a long -term real estate asset, prefer to have the money in the bank and receive a 10% rate “how do you explain (to the client) who is losing surplus value, and justify him that he will win more buying, than having the money at the bank, and you highlight that the State is living a zero moment for five years for Nearshoring. “

Despite the threats of President Donald Trump, his real estate development company sold 54 units in a single event last January and 85 units in Tulum in February. “How do we achieve it?, Explaining to customers the surplus value,” he said.

Why are the data important by offering a property?

Luis Ramírez explained that since 2017 he anticipated the extinction of real estate agents that only show properties, and this has already happened because they have been displaced by technology. Then to be an expert in real estate investment, you have to be very well informed and have data and statistics at hand.

For example, he said that in the United States, tours are offered through artificial intelligence with all the details that a client of a property needs.

“People buy or rent by emotion. Did you know that 70% of the elections of a house are made by women?”

What data and statistics should be presented to potential customers?

Show a profitability report.
Offer a financial run, how the surplus value is generated by investing in a real estate.
Deliver a income report from the municipality in which they are interested.
Give a surplus value, for example, if the property is in Apodaca, show them how much it cost in the last five years and the tendency of how its value will increase in 10 years.

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