There, 18% of the people consulted say that they will buy gifts within the framework of that celebration until next March 11.
(This is the job landscape for women after the pandemic).
Similarly, employers expect this March 8day in which the conquests of women are commemorated, register 15% sales increase.
The survey shows that 87% of citizens say they celebrate this day, so the business is prepared from this previous weekend to offer discounts, promotions or activities around the date.
The favorite gifts will be flowers with 35% preference, followed by chocolates (17%), clothing or accessories (14%) and invitations to dinner or lunch (13%). 52% will invest up to $100,000 in the celebration; the debit card will be the most used means of payment (41%), 36% will make purchases in cash and 23% with a credit card.
(Women, behind in financial decisions).
Juan Esteban Orrego, director of Fenalco Bogotá Cundinamarca, assures that this date, which commemorates the women’s fight for equal rightshas become, over the years, a commercially important day to recognize their efforts in society.
In addition, he said that “this year has a special component because since March 8 is a Tuesday, the celebration extends over two weekends, the previous one and the next where we will also have the first day without VAT of 2022, as well that we hope that the expectations of the merchants, who are still cautious about increasing their sales by an average of 15%, will be far exceeded”.
He recalled the importance of maintain biosecurity measures such as the use of masks in closed spaces and commercial establishments, as well as frequent hand washing, because despite the fact that the levels of contagion by Covid are low, it is everyone’s responsibility to continue with care.
BRIEFCASE
