Despite the economic challenges, the cosmetic industry remains one of the most resilient.
Innovation and international expansion in the world of beauty: capillary care
The cosmetic industry in Colombia is boomingand the capillary care sector is not far behind. Innovative companies have promoted remarkable growth in recent years, making the country a regional reference.
One of the protagonists of this success is superralisados, A company that has managed to conquer the market with specialized and accessible formulas. Founded in 2017 by Juliana Matiz, this company has achieved solid growth, reaching an annual turnover of 1,200 million Colombian pesos and formerpanding six cities in Colombia, With a firm step towards its internationalization in Miami, United States.
According to the Chamber of the Cosmetic and Cleaning Industry of the Andi, the Colombian cosmetic industry had a Awesome growth of 11.14% in 2023, with sales that exceeded 5,369 million dollars. It is expected that by 2025 the sector continues to rise, with a growth projection of 6.3%.
In addition, between January and July 2024, exports of cosmetics and cleaning products reached 505 million dollars, representing 20% of the total chain of chemicals and life sciences, according to Procolombia.
Innovation and international expansion
With an approach to quality and accessibility, superralisados has stood out in the Colombian market. While in other establishments the treatments They can cost up to $ 700,000 pesosthe company offers services between $ 300,000 and $ 350,000 pesos, what has been key in its differentiation strategy.
The company has not only known how to adapt to the needs of consumers, but has revolutionized the sector with 18 specialized products lines, including formulas designed for pregnant women and treatments for severely damaged hair.
The future of hair care
Juliana Matiz, CEO of Superalisados, emphasizes that the secret of success has been to listen to customers and adapt to their needs in a constantly evolving sector:
“We want anyone, regardless of their type of hair, can access safe and quality treatment. Our mission is to offer innovative solutions that transform the experience of hair care. “
Despite the economic challenges, The cosmetic industry remains one of the most resilient, promoted by the demand for innovative products and the growing interest of consumers in welfare and personal beauty.
With his arrival in Miami, superalisados reaffirms the potential of Colombian companies on the global stage, demonstrating that innovation and quality can lead to a national brand to compete with industry giants.
Three Capillary Care Tips
Wash your hair with adequate products
Use a shampoo and conditioner that adapts to your hair type (dry, fatty, curly, dyed, etc.). Avoid sulfates and parabens if you have the sensitive scalp or dyed hair.
Hydrawal and protégelo
Apply natural masks or oils (such as argan, coconut or rich) at least once a week to keep it nourished. In addition, use thermal protector before applying heat with dryers or plates.
Brush your hair correctly
Use an adequate brush according to your hair type (of natural bristles for fine hair, wide spikes for curly, etc.). Always unravel from tips to avoid breaks and do it gently, especially when it is wet, since it is more fragile.
Source: Integrated digital system
