Sales in trade grew 4.7% in 2024 compared to the previous year. In addition to being the eighth year in a row of expansion, it is also the highest rise since 2012, when it increased by 8.4%.
The data are part of the monthly trade research, released this Thursday (13) by the Brazilian Institute of Geography and Statistics (IBGE).
“It is a very expressive number,” said the research manager, Cristiano Santos.
The annual discharge was even consolidated with the December result, which was 0.1% below November, a movement considered by IBGE as stability, ie it is not an expressive retreat. Compared to December 2023, there was a 2%expansion.
The quarterly moving average, that is, the behavior of the last three months of the year, was also stability (0%). The IBGE pointed out that the December result puts the Brazilian trade 0.3% below the highest point recorded in October 2024.
“It’s a stability in high,” says Santos about trade behavior at the end of the year.
The IBGE analyst explains that among the factors that boosted trade in 2024 are the expansion of workers’ performance mass, the number of people busy and stable credit.
The unemployment rate of 2024, of 6.6%, was The smallest in the historical IBGE series.
Santos points out that factors that prevented a higher increase in sales are inflation and the rise of the dollar, which make products more expensive, notably computer and communication.
In 2024, the country closed with inflation of 4.83%above the Government goal, of 4.5%. Already the dollar rose 27% last year.
Balance 2024
Throughout 2024, eight of the 11 IBGE activities were expanding, especially pharmaceutical, doctors, orthopedic and perfumery, a group that rose 14.2%. It is the only one that, like the trade sector, accumulates 8 years in a rise in discharge. Pharmaceutical product subsectors themselves and perfumery and cosmetics have also grown.
Cristiano Santos also points out that, since 2004, when the historical series of the pharmaceutical sector began, there was only a drop in sales in 2016, the year in which all Brazilian trade closed with a negative rate.
Other activities with discharge in 2024 were vehicles and motorcycles, parts and parts (11.7%), other personal and domestic articles (7.1%), construction material (4.7%), hyper, supermarkets, Food products, beverages and smoke (4.6%), mobile and appliances (4.2%), fabrics, clothing and shoes (2.8%) and equipment and material for office, computer and communication (0.7%) .
The three activities that had a decrease in sales were fuels and lubricants (1.5%), wholesale specializing in food products, beverages and tobacco (7.1%) and books, newspapers, magazines and stationery (7.7%).
The segment of books, newspapers, magazines and stationery has been accumulating falls for a few years, with a single rise in 2022 in the last 11 years. “This is related to the growing process of digitizing part of your products. What has been supporting this activity is the textbook, ”explains the IBGE analyst.
The IBGE survey sought data from 6,770 formal companies in the trade sector, with at least 20 people busy, from all states and the Federal District.
