The advance of burning and deforestation sometimes runs through forests faster than awareness information about the scenario of destruction. No wonder entities such as the United Nations Education, Science and Culture (UNESCO) have defined that this year’s radio day, celebrated on Thursday (13), should draw attention to the fundamental role of the vehicle in combating climate change worldwide.
In Brazil, researchers consider the radio strategic vehicle for information to overcome any technological limitations, such as regions with no internet signal or mobile phone. Heard by Agência Brasil, These experts claim that an important example of this performance is in the Amazon region, historically affected by both the destruction of the native area and the difficulty of communications.
As explained by Professor Marcos Sorrentino, Forest Sciences at the University of São Paulo (USP), climate change, as well as biodiversity conservation, require behavioral and values, which need to be disclosed by radio, the vehicle that crosses the country . “We need to dialogue with people to rethink their mode of production and consumption. Radio has a long history that enables being closer to people, ”he argued.
Therefore, according to Sorrentino, it is necessary to fulfill this role daily. He cites the programs of National Radio of the Amazon that, in their opinion, provide practical service. “I remember that I was once inside a municipality in the state of Pará and a farmer was listening to National radio, In tune in messages and challenges (in the face of environmental erosion), ”he says.
Behavioral changes
The teacher says that the radio has been reinventing himself for effective dissemination of educational content, as has occurred in the deepening created by reports, interviews and podcasts. For Sorrentino, the vehicle provides opportunities for society to change behaviors in order to confront the changes in climate and erosion of biodiversity.
“It is necessary to confront the alienation of the subjects, the distance and misunderstanding.” He says he witnessed, in the city of Belterra (PA), the elaboration of radio programs by teachers and students. Even, for the researcher, radio campaigns have two priority audiences. “Inequivocally, young people will feel the impacts of climate change the most. And the other audience is the elderly, who can bring the life story to reverberate on the country’s radios, ”he argues.
Campaigns
Senior scientist at the Amazon Environmental Research Institute (IPAM), ecologist Paulo Moutinho says that radio has always been fundamental to the research that the entity conducts in the region.
“The radio allowed, for example, that we had fires prevention campaigns in the region and that they prevented economic loss of small to large farmers. It was also fundamental in education actions in the face of climate change. ”
He recalls that since the 1980s, he has been using the vehicle for environmental education in the Amazon, including fire prevention and proper use of medicinal plants. Then, in acting as a researcher, he was involved in research on fire prevention and illegal deforestation. He exchanged ideas on the radio with listeners because there was a flow of cards to the stations with interactions. “This is not something from the past. Radio is still a high -tech communication instrument in the Amazon as it is easy to acquire. ”
“In the hearts of people”
For Moutinho, the radio will still be a fundamental instrument for communication in the Amazon. “There are iconic programs as well. THE Livelyfrom the National radiofor example, it has a huge range. ”
The professional of National Radio of the Amazon Mara Régia di Pena, which presents the program and is a national reference in environmental communication, agrees, in an interview with Brazil agencyagree that the program Lively has been an ally of society to provide public utility service.
BRASILIA – The journalist Mara Régia, from the National Radio of the Amazon. Photo Rafa Neddermeyer/Agência Brasil
“What makes radio a powerful social mobilization tool is the ability to reach the hearts of people with intimacy,” said Mara Régia. She mentions that the characteristics of the vehicle make a difference, with agility, accessibility, mobility, instantaneity and simple language.
Public utility
Another professional who works for communication, geographer and communicator Marco Lopes, from the Mamirauá Sustainable Development Institute, which is headquartered in Tefé (AM), is responsible for a radio program called “Ligado no Mamirauá”, which has more than 30 Years of History.
The program will air on Radio Rural de Tefé (93.9 FM). “The importance of the vehicle to make climate change aware of various ways.” He exemplifies that last year there was one of the worst droughts in the history of Amazonas and it was necessary to deepen information on the subject. “Historically, the program also has a public utility service to disseminate the river level information. And this information is fundamental. ”
Against misinformation
According to Lopes, the information is more assimilated by populations even in vulnerable situations. The main motto is to fight fake news and not use alarmism to address environmental topics.
The fight against misinformation is also a central concern, according to socioenvironmentalist Muriel Saragossi. For her, radio is the most important communication vehicle inside the Amazon. by providing quality information for populations far from cell phone signals. “In the Amazon, we have many young communicators, whether indigenous, riverside or quilombolas, which reproduce informative content within their communities and rural schools, which allows to form a new generation of Amazonids with true information.”
