In a context where technological evolution redefines the financial ecosystem, Niubiz It is positioned as a key actor in the digital and cultural transformation of the payment sector. Annarita Neiri, Chief Strategy & Transformion Offer of the company, shared with Peru21 The challenges and strategies behind this process.
“We arrived in Niubiz because we came from a kind of successful inertia very leveraged by a culture issue,” said Neiri, highlighting that the previous success of the organization could be an obstacle to innovation.
In that sense, he stressed the need to break paradigms and generate significant changes. “We realized that to transform the organization, we had to bother, to cause discomfort.”
The Niubiz transformation process has not only involved technological advances, but also a renewal in the way of working and thinking about the company. Neiri emphasized the challenge that represented the transition from Visanet to Niubiz, a brand that, over almost a decade, has evolved to adapt to market demands. “It is not easy to move from Visanet to Niubiz, we are going to turn 10 and what we have to be clear about is what we want to achieve as a team,” he said.
Under this vision, the company is committed to sustained growth based on concrete objectives and strategic planning. “We have to do it with goals and processes, little by little but thinking big,” concluded Neiri, reaffirming Niubiz’s commitment to innovation and the consolidation of his leadership in the financial sector.
