The day will be from 5:00 am to 9:00 pm, so the use of alternative transport is recommended.
Bogotá will live a new day of the day without a car and without a motorcycle this Thursday, February 6, a measure that after 25 years of implementation by decision of popular consultation, It continues to generate changes in the mobility and commercial dynamics of the city.
Historically, this date represents a decrease greater than 50% in the sales of several commercial sectors, So entrepreneurs have adopted strategies to minimize the impact and attract customers.
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Juan Esteban Orrego, director of Fenalco Bogotá – Cundinamarca, explained that some businesses take advantage of the day to make inventories or locative improvements, while Others implement promotions and benefits to encourage consumption.
Among the most common strategies are:
- Free parking or discounts for bicycles and skateboards.
- Special discounts on products and services.
- Activities and experiences at points of sale to attract visitors.
- Homeless addresses to facilitate purchases.
The sectors that benefit the most from the day without a car and without a motorcycle are that of bicycles and public transport, with increases of more than 40 % in their sales. In contrast, sectors such as household items, costumes, accessories and restaurants, are usually more affected.
Orrego stressed that “citizens on a day like this, concentrate on going to work and returning home without major setbacks,” which directly impacts the flow of customers in physical shops.
For this reason, Fenalco Bogotá continues to promote strategies for the day to represent an opportunity for trade. “From Fenalco, we continue to promote strategies for this day to represent an opportunity for trade, promoting sustainable mobility and consumption in the city, ”concluded the union leader.
The day will take place from 5:00 am and until 9:00 pm, so citizens must opt for alternatives such as public transport, bicycle, skates or motorcycleines.
“While 70 % of citizenship moves daily by public transport, by bicycle or foot, we want Continue encouraging those who move in their private vehicles, to take advantage of this day to transform their mobility habits, connect with the city and do not stay at home, ”said Claudia Díaz, secretary of mobility.
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During these days, one of the most chosen means of transport by citizens is the bicycle, since the city has 661 kilometers of permanent cyclorrutas that allow moving through the different locations.
Source: Integrated information system
