Today: January 23, 2025
January 23, 2025
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Hugo Cancio opens Zona Fresk virtual store in Granma

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SLP, Mexico.- Cuban-American businessman Hugo Cancio, owner of Katapulkwhich was launched on the market a few years ago as an online platform specialized in selling food and refills, opened a branch of the virtual store this Monday Fresh Zone in the province of Granma.

With a “political-cultural” event, in which officials from the Ministry of Agriculture (MINAG) participated, the new store that will sell food, hygiene products and household appliances was announced.

According to reported the official press, Zona Fresk is integrated into the Katapulk Marketplace platform, an online market that has joined other similar that have proliferated especially in the last three years. These websites are dedicated to something that would be atypical in most countries: selling Cuban emigrants products and services to be delivered to family members and close people in Cuba.

The Zona Fresk wholesale store was initially presented at the Havana International Fair (FIHAV) in 2023 and has another branch in the city of Trinidad.

As a payment method, you will use international credit cards such as Visa, Mastercard, Discover and American Express.

Yisenia Pozo Fajardo, Commercial Management Specialist and business manager at the entity, promoted that Zona Fresk will guarantee “that Single Market deliveries can be made at home in all the provinces of the country, which facilitates the sending of products to family members throughout the Island”.

Currently, the store is only enabled for Granma. Among the items offered are some of the La Perla brand and deCancio Foods, from the regime’s trusted Cuban-American.

As revealed Cubanet in a site investigation Poderopedia, Katapulk It emerged in 2017 as a subsidiary company of Fuego Enterprises Inc., a Miami-based company that has a capital of 19.1 million dollars and also owned OnCuba and Art OnCuba.

In April 2020, Katapulk ceased to belong to Fuego and became a private company of Hugo Cancio. Both then and now, Katapulk is controlled by Cancio. Only now, as a private company, the businessman is not obliged to make his operations transparent, something that, in theory, he must do with Fuego, since it is listed on a stock market (although it is true that Fuego has not been day with its financial reports from 2022).

Katapulk began operating in December 2020. But, far from the initial idea of ​​marketing crafts and works of art through the Internet, it dedicated itself to offering all types of basic products that are scarce in Cuba to emigrants who pay for them with their Visa cards. or Mastercard so that Cancio’s company can send them to their family members and close people.

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