Jorge Macricurrent head of Government of the City of Buenos Aires, has decided to relaunch his administration with the aim of challenging the political agenda of the libertarians and speeding up the electoral reform. This strategic movement seeks to strengthen the identity of the PRO and stop the advance of La Libertad Avanza, led by Javier Milei, which has gained ground in the center-right electorate.
Since his inauguration, Jorge Macri has faced the challenge of succeeding Horacio Rodríguez Larreta, who for eight years led the city with an approach of consensus and expansion of political actors. However, Macri has opted for a different strategy, aligning himself more with the narrative of La Libertad Avanza, but maintaining the imprint of the PRO.
This approach seeks to capture voters who are attracted to libertarian discourse, but from a more moderate and pragmatic perspective. One of the pillars of this relaunch is electoral reform. Jorge Macri has promoted a series of measures that seek to modernize and make the city’s electoral system more efficient.
Among these measures is the proposal to suspend the Open, Simultaneous and Mandatory Primaries (PASO) for this year. The suspension of the PASO has been a topic of intense debate in the political sphere, with divided opinions both within the ruling party and the opposition.
The narrative of austerity and state efficiency has been central to Jorge Macri’s speech. In a recent press conference, the head of Government announced a series of reforms that include the reduction of political structures and the elimination of overlapping organizations, with the aim of saving more than 13,000 million pesos.
These savings will be allocated to priority areas such as security, education and health, responding to the demands of Buenos Aires citizens. In addition to the administrative reforms, Jorge Macri has sought to strengthen the communication of its management.
Positioning
To this end, it has incorporated Laura Alonso as spokesperson, a historical leader of the PRO with extensive experience in Buenos Aires politics. Alonso has the task of defending the party’s position and effectively communicating the measures and achievements of the party’s management. Jorge Macri.
The relaunch of Jorge Macri’s administration also includes a series of advertisements that appeal to concepts close to the libertarian narrative, such as “austerity”, “freedom” and “political spending.” These terms, although they were not central in Rodríguez Larreta’s speech, have gained weight in Macri’s spokesperson, seeking to mark nuances with Milei’s minarchist proposal.
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