Cancún, QRoo.- During his participation in Cancun in one of the forums for the elaboration of the National Development Plan 2025-2030the head of the Ministry of Tourism (Sectur), Josefina Rodríguez Zamora, announced that they will present at the International Tourism Fair of Spain (Fitur), from January 22 to 26, a new promotional campaign called the Greatness of the Soul of Mexico.
It will have the support of the 32 states and the private initiative, focused on disseminating the hidden treasures of Mexico, such as Mayakana circuit of native communities in the Quintana Roo jungle that offers everything from hiking to aquatic activities in the Sian Ka’an reserve.
“It is a great campaign that is accompanied by the help of all states and private initiative; You will be able to appreciate the hidden gems that we have, just as you have Mayak’an, which I put as an example in all national and international tourism forums, since there are many other examples like this in all the states of the Republic,” said Rodríguez. Zamora.
He advanced that the tourism promotion It will replicate the scheme of the last six-year term, through the more than 160 representations of Mexico abroad such as embassies and consulates, with special emphasis on the Asian market.
There will also be a specific promotion protocol for the Mayan Train, now that the project is completed.
“Last year they met a Mayan Train in construction, today it is a finished tourist product; The states have opened marketing points and it will be present at the 14 international fairs that Mexico will attend this year, as well as seven other road shows in the United States and Canada.”
He recognized that he sought to replicate tourism Quintana Roo in other states of the country, replicating the sustainability policies that are applied in the entity, the one with the greatest weight in tourism contribution at the national level.
