The avant premiere of the film was heldPaddington in Peru’the third installment of the spectacled bear, a species native to Peru, which is considered an icon of children’s literature in the United Kingdom. The film will offer viewers images of emblematic destinations in Peru such as Cusco, Lima and the Amazon.
“According to a study by an agency specialized in tourism, for every 10 people who see a movie that shows scenarios and places, one of them decides to go to that place. This film is projected to have a reach of 27 million people. Let’s prepare to welcome with open arms all those tourists who want to come to the country,” said the Minister of Foreign Trade and TourismDesilú León.
The Commission for the Promotion of Peru for Exports and Tourism (Promperú) invested in promoting the film not only in Peru but also in the United Kingdom, the United States, Canada and Latin America.
“I had the opportunity to be in the United Kingdom when the avant premiere took place (in November 2024) and it was really exciting to see, as a Peruvian, how the image of this film and, above all, of the film was in the entire city of London. Peru. It is the first time, since I can remember, that a film of this type has the name of the country in its title and that honors the beauty of the Peruvian territory,” León highlighted.
For his part, the United Kingdom ambassador to Peru, Gavin Cook, highlighted that the Paddington bear has served as a ‘bridge’ that strengthens the friendship between both countries, which are celebrating 200 years of bilateral relations.
“(Paddington Bear) is a true ambassador who reminds us of the importance of values such as friendship, curiosity and kindness. I hope that this film will bring new tourists to Peru and establish bridges between our countries,” added the British diplomat.
The representative of UNICEF in Peru, Javier Álvarez, highlighted the message of a protected childhood that the film provides. “We see Paddington as a Peruvian boy or girl. This film, as was well known during the course of the character’s life, helps promote the importance of having a protected, loved and rights-based childhood,” noted the UNICEF representative in Peru.
The avant premiere, held this Saturday, January 11 at the Cineplanet del Mall del Sur, in San Juan de Miraflores, also had the participation of the executive president (e) of Promperú, Ricardo Limo. Also present were renowned Peruvian actors such as Carlos Carlín, Ana Cecilia Natteri and Adriana Campos-Salazar.
Paddington Returns
The third Paddington Bear film will be released in the country’s cinemas on January 16, 2025. In this sequel, the character will return to Peru to look for his aunt Lucy and will live a new adventure, in emblematic places such as Cusco, Lima and the Amazon rainforest.
Paddington was created in 1956 by the English writer Michael Bond. The character was inspired by a teddy bear that the author saw, during a Christmas holiday, in a shop window located near Paddington train station in London. Two years later, in 1958, Bond published a book titled “A Bear Called Paddington,” where the protagonist is the aforementioned mammal.
Paddington is a spectacled bear or Andean bear (or ukumari in Quechua), a unique species that lives in South America and whose largest population is in Peru. According to the story, this character was sent by his aunt Lucy to England and found at Paddington train station by members of the Brown family. They decided to adopt him and name him after the place where they saw him for the first time.
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