Caja Huancayo will issue one million cards with Alianza Lima motifs

Huancayo Box takes a big leap again in the world of sponsorships with the help of Lima Alliance. This thanks to an important bond that will unite them for the entire 2025 season; that is, until December of this year, where the microfinance leader will seek to have a presence in a market of more than “50% of Peruvians,” who are the fans of the blue and white team, according to a very animated Jorge Solís Espinoza, president of the Caja Huancayo directory.

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In line with this strategy, Solís announced that the entity will issue one million personalized debit and credit cards with alliance motifs, to seek to gain loyalty among supporters of the La Victoria club and, above all, expand its customer base. Caja Huancayo has more than two million users throughout our country. These plastics will be available from February of this year.

Furthermore, this sponsorship contract represents a strong investment by the microfinance leader, which has been betting on national football for fifteen years in clubs such as Atlético Grau de Piura, Cienciano del Cusco and Universitario de Deportes in the past and in ADT de Tarma , Sport Huancayo and Alianza Lima, currently. Returning to Matute, this union will be materialized on the belly of the shirt of each intimate footballer of the first team and all its minor divisions.

Precisely, when asked about the aspirations of Caja Huancayo in the ‘people’s team’, the representative of the financial company expressed that he hopes that the link will extend beyond what was signed today and “that, hopefully, it will be an agreement for the entire life”, as the intimate sports director Franco Navarro also said. And not only that, because Jorge Solís also revealed that, in the medium term, they plan to become the ‘main sponsor’ of Alianza Lima; that is, relieve the current sponsor, who will end his contract in December of next year.

Finally, Solís added that they hope to be of great support to the club both in League 1, where they aspire to win the national title again, as well as in their participation in the preliminary phase of the Copa Libertadores.

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