The export of toys reached US$10.97 million between January and October 2024, which meant a growth of 11.2% when compared to the same period in 2023, reported the Association of Exporters (ADEX).
Look: Growth is not enough for youth progress
The United States is the main destination for this product, although demand in the analysis period decreased by 6.7%. According to ADEX, shipments this year totaled a little more than US$4 million, and the figure remains below 2022 (US$6.6 million).
Meanwhile, Canada is the second destination with almost US$1.6 million. Sales to this country grew 124.3%. Other destinations for Peruvian toys are Mexico, China, Chile, Cuba, Australia, the Netherlands, New Zealand and Germany.
“Peruvian toys were exported in 14 items, highlighting other toys that represent animals or non-human beings (US$ 9 million 345 thousand), other toy models (US$642,000), dolls or dolls, even dressed ones (US$261,000), puzzles (US$203 thousand) and playing cards (US$129)”, ADEX stated.
The companies that sent the most these products abroad were Colecciones y Diseños SCRL, New Expo SAC, Niko International SAC, Texturas y Finados SAC, Naguska SA, Kaya Corporation SAC, VLD International SAC, AE1 SA, Warmipura & Compañía SAC, Peruvian Cotton Fashion SAC
According to the toy trends report from the CIEN-ADEX Global Business and Economy Research Center, the global market for these products would reach US$129 billion in 2024 and would be around US$143 billion in 2028, growing at an average rate. 2.5% annually.
This increase would be promoted by technological innovations, demand for educational toys and the rise of e-commerce platforms, as reported by Market Research Future. By 2032, it is estimated that the educational toy market would exceed US$111 billion, in response to parents’ interest in promoting skills such as creativity and problem solving in their children.
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