Do you want to highlight your personal brand? A press kit communicates your value

The press kit, also known as half kitis an indispensable resource for professionals seeking to stand out in their field. Meticulously crafted, this information package allows individuals to effectively present their skills, services and achievements to the media, recruiters, potential clients and collaborators.

For Roberto Sánchez, communication professional and professor of the Advertising and Marketing degree at the Franz Tamayo University, Unifranz, the development of a personal brand is, today, fundamental for any professional and, practically, mandatory for young people who They are looking to enter the job market, so the personal brand press kit provides a comprehensive and attractive vision of what makes the person unique, their achievements, and their offers.

“A media kit has a specific function, as its name indicates, linked to media activity. Sending a media kit to a journalist without the latter requiring that information will contribute little or nothing to the construction of a personal brand,” the communicator clarifies.

When a professional is looking for a job, according to Sánchez, this kit should be used with caution since today the trend in professional summaries points to minimalism and efficiency in information rather than creativity and design deployment.

It is not simply about having a presence on social networks or designing an attractive logo; rather, it is a deep process of self-knowledge and identification of the unique value that a person brings to their environment. In essence, personal branding focuses more on service than exposure.

What is personal brand

The personal brand, according to the expert, is the product of a process of identification, recognition and elaboration of the contribution that an individual can offer to their environment as a personal contribution.

“Many times the personal branding with the development of a good profile on social networks or on a blog or website. The personal brand is not only the visual identity designed for a certain person (personal logo) but rather it has more to do with what the person leaves ‘imprinted’ on their environment through their contribution with their own or developed talents that they possess.” , he indicates.

In that sense, the personal brand should be understood more as a mark left on others, rather than as advertising management of a person or their activity.

Essential elements of a press kit

A media kit should include:

● Basic information: brief biography highlighting achievements and most relevant experience.

● Value proposition: What the person brings to the professional or community environment, with representative examples of their work that demonstrate their skills and style.

● Images and videos: It is recommended to include visual material, such as professional photographs or short videos, preferably in stop motionso that the media can use them as resources during interviews or coverage.

● Direct contact: Clear contact information to facilitate communication with journalists or producers.

As in a public relations press kit, this material aims to facilitate the work of those in charge of researching and preparing interviews. However, it is crucial to ship the kit only when necessary, since it is not a tool to promote oneself indiscriminately, but rather a specific resource for media activity.

Its uses in the job search

For professionals seeking employment, the use of the press kit should be done with caution. Today, professional briefs prioritize simplicity and efficiency, avoiding excess creativity or unnecessary design. The current trend is for minimalist presentations that transmit clear and direct information about the person.

“According to Borja Vilaseca, an expert in personal development, building a solid personal brand is essential in a context in which employers have easy access to public information about candidates and in which competition in the labor market is increasingly intense. . An authentic and coherent personal brand can make a difference when looking for new job opportunities,” the communicator points out.

Consistency, a pillar of the personal brand

One of the most common mistakes in building a personal brand is the lack of coherence between what is communicated and what is done. The personal brand must faithfully reflect the individual’s principles and values, and any inconsistency can generate mistrust in others.

Therefore, this resource must reinforce the coherence of the message and align with the person’s value proposition. It is not just about offering relevant information, but about ensuring that the message is consistent over time and in any media context.

For Sánchez, “consistency is precisely one of the fundamental pillars in building a personal brand; everything that a person communicates must maintain a clear line that reflects their values ​​and principles. The worst mistake when developing a personal brand is the lack of authenticity and disagreement between what is said and what is done.”

Finally, the media kit is a key tool for professionals seeking to communicate their value proposition efficiently and consistently in the media. It does not replace the process of building a personal brand, but it does make it easier for the message to arrive clear and aligned with the person’s principles.

The personal brand, more than a self-promotion strategy, is the result of the impact we leave on our environment through what we are and do. “As Pérez Ortega would say, the true mark is in the mark we leave on others,” reflects the academic.