The renowned clothing brand Calvin Klein officially opened its new store in the Mallplaza Trébol in Talcahuano, in the Bío Bío region. This modern 100 square meter space, located on the first floor of the shopping center, joins the other 17 stores that the firm has in Chile. With this inauguration, Calvin Klein reaffirms its commitment to expanding its presence in the country, offering its iconic collections of clothing, underwear and accessories for men and women.
What features does the new Calvin Klein store have?
The new store Calvin Klein in Talcahuano stands out for its contemporary, minimalist and sensual design, characteristics that reflect the brand’s style. According to those in charge of the firm’s visual area, this branch introduces a ‘Lifestyle’ concept, which seeks to connect with different lifestyles through modern and functional displays. The structure, called “concrete”, incorporates materials such as metal and wood, along with striking images that complement the brand’s current campaigns, starring figures such as Kendall Jenner and Jeremy Allen White.
The store offers a wide range of Calvin Klein products, including its iconic collections of underwear, apparel and accessories for both men and women. The latest collections, recently launched by the brand’s global ambassadors, are designed to meet the needs of customers with modern and high-quality pieces. Additionally, the space includes organized displays that seek to enhance the shopping experience.
From the commercial management of Calvin Klein Chile, highlighted the enthusiasm of customers in the Bío Bío region regarding the arrival of the brand. As they noted, each opening generates great interest and high initial sales. In this new store, the reception was no different, with numerous customers visiting the space since its opening to purchase the firm’s products.
What are Calvin Klein’s expansion plans in Chile?
The opening of this store It is part of a broader expansion plan for Calvin Klein in southern Chile. According to management, new branches are projected to open in cities such as Valdivia, Los Angeles, Talca and Rancagua in the next two years. This is in addition to the intention to complete its presence in the north of the country with a store in Calama. In total, the brand plans to open five new stores in this period.
