The media outlet, with more than 10 years of existence, renewed its image.
News Colombia.
This December 10, readers of Pulzo.com They experienced a change when they entered the information portal that for years has remained in the top 10 of the most read media in Colombia.
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To generate a better user experience and be at the forefront of advances in digital culture, the media outlet that has a relevant audience renewed the range of colors of the interface of their website and the logo that has accompanied them since their creation.
At the beginning you can see the new purple and aquamarine colors that replace the black and green that used to be predominant in the information portal that has more than 50 journalists and audiovisual producers in its writing and creation room, based in Bogotá.
«This will, without a doubt, be a new milestone within the great disruptions that Pulzo has made in the digital industry in its 11 years of life, because it will also be the beginning of advanced editorial and technological commitments that respond to the information needs of audiences. more specialized,” said Andres Murcia, executive director (CEO) of the information portal that was founded in 2013, about the change.
And Murcia added about the new face of the information portal: «We reaffirm our commitment to connecting with the emotions, needs and realities of citizens from all regions of the country and, why not, the world, providing spaces of value to the protagonists of the stories that help create a better future for Colombia.
The redesign of the Pulzo portal, which will not only be on its website, but also soon on its digital platforms, was carried out by Dentsu Creativeone of the world’s leading creative and strategy agencies.
What are the most read media in Colombia?
Artificial Intelligence (AI) data places Pulzo.com as one of the five most read media outlets in Colombia in 2024.
- The Time
- Week
- Infobae
- Blu Radio
- Pulse
- The Colombian
This same artificial measurement places Facebook, WhatsApp, YouTube and Instagram as the information channels preferred by users.
For its part, searches from computers continue to be the most important, followed by those from devices, such as cell phones or tablets, and, finally, television.
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