Brazilian football extended its kit agreement with Nike for 12 years until 2038. A person familiar with the deal told The Associated Press that the agreement is worth $100 million per year, plus bonuses for the sale of national team jerseys, which were not included in previous contracts. . The person spoke on condition of anonymity because they were not authorized to disclose the terms of the agreement.
For the first time, the Brazilian Football Confederation will also be able to license products and open stores around the world. “This contract demonstrates the strength of Brazilian football,” said CBF president Ednaldo Rodrigues. “This is one of the longest and most successful partnerships in football and, together, we will continue to celebrate the brilliance of Brazilian football and honor the legacy of jogo bonito.” Brazil and Nike first partnered in 1996, and their latest contract would not expire until 2026. Nike vice president of Latin America Doug Bowles said the deal “strengthens our long-standing commitment to Brazilian soccer.”
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Nike uniforms are worn by Brazil’s men’s and women’s teams of all ages, as well as beach soccer and futsal teams. In March, Nike signed an agreement with the German soccer federation to replace Adidas as the supplier of clothing and equipment for its national teams from 2027 to 2034.. The deal has reportedly closed for almost €100 million ($108 million). Germany’s relationship with Adidas dates back some 70 years and seemed unbreakable. Other national teams sponsored by Nike include Australia, Croatia, England, France, Nigeria, Poland, Portugal, Saudi Arabia and South Korea.
