A story that exposes the lack of empathy and respect towards those who work to advance their businesses in Colombia.
Cali News.
In a country where entrepreneurs strive every day to carry out their projects, facing the challenges of a competitive market and an uncertain economy, Stories like that of Jade.un, a young Cali company specialized in personalized t-shirts and sweatshirts, not only generate indignation, but invite us to reflect deeply on the lack of empathy and responsibility of certain consumers.
Its creator, full of enthusiasm, received a message through his social networks. A woman requested 16 personalized t-shirts, with an exclusive and specific design.
She insisted that payment would be on delivery, and although he does not normally work under these conditions, he decided to trust, motivated by the size of the order and the desire to take another step in his project.
With dedication, he prepared the t-shirts. From choosing materials to design and production, he invested time, resources and effort to meet his client’s deadlines and expectations.
Finally, the agreed day arrived, and the shipping company delivered the shirts to the indicated location.
The client did not pay and the t-shirts were returned
However, the client’s response was devastating. Upon receiving the order, he stated that he did not have the money to pay and apologized in a nonchalant manner.
The shipping company was forced to return Jade’s product, leaving her with a batch of personalized t-shirts that, being exclusive designs, she could hardly sell.
The damage was not only economic. The entrepreneur shared his experience through his networks, where he revealed the frustration and sadness of seeing his work, done with so much love, being ignored in this way.
“It is very sad that some people do not have empathy with entrepreneurs who are just growing“, said.
@jade.un #creatorsearchinsights ♬ original sound – Jade
Despite the disappointment, the young entrepreneur also found support in his digital community. Followers and other entrepreneurs sent him messages of encouragement, highlighting the importance of not giving up in situations like this, and others even made more requests.
Many highlighted the need for consumers to value the efforts of those who fight every day to build a business in an environment as challenging as the Colombian one.
@jade.un Reply to @Luzzmy ♬ original sound – Jade
In the end, since Jade They decided to transform frustration into action. Offering the t-shirts to other interested parties at affordable prices, recovering part of the investment.
His final message was forceful: “Let’s move on. Let’s not allow these experiences to extinguish our passion. Getting started is not easy, but it is worth it.”.
You can also read:
