The Great Effie, for the most effective advertising campaign of the year, goes to Samsung Bolivia

It finally arrived the most anticipated night in the world of advertising marketing. For the first time in the country, the Awards Gala Effie Awards Boliviathe most prestigious international marketing effectiveness award.

The event brought together the main advertising companies and the protagonists of the country’s advertising industry to celebrate effectiveness in marketing campaigns.

At the time of receiving the recognition, one of the members, of a large group that took the stage, thanked them for the choice and indicated that It is the result of teamwork and the award is a stimulus to creativity and efficiency.

It is also paward for advertiser of the year, which went to Banco de Crédito de Bolivia SA (BCP), one of its representatives said he was very happy for this recognition.

While, Agency of the Year went to Rock and Roll and the distinction for independent agency of the year also went to the same agency.

There was also recognition in the form of gold, silver and bronze trophies for the most outstanding campaigns in the participating categories.

It should be noted that Gran Effie was chosen by a high-level jury, among the campaigns awarded with the highest scores from the Effie Awards Bolivia; all of them exceptional works that have achieved a significant impact in the Bolivian market.

The list of campaigns that reached this trophy instance

1. Our love is renewed with the same flavor as always (Cervecería Boliviana Nacional, Grey/Rock and Roll agency, Food and Beverage category)

2. Huari weavers – May the thread not be lost (Cervecería Boliviana Nacional, Raza Ad+ agencyFood and Beverage category)

3. Yape Bolivia mobile wallet (Banco de Crédito Bolivia SA, Rock and Roll agency, categories David vs Goliath and Launch)

4. Santé liter: Double effort, double hydration (Valencia Citrus, Tourette Agency, David vs Goliath category)

5. Generation RE (Unilever, Athos agencyLine Extensions category)

6. Millionaire account (Banco de Crédito Bolivia SA, Rock and Roll agency, category Financial Products or Services)

7. The most concentrated in Bolivia (Alicorp, VMLY&R agency / Advertising Consortium, products category)

8. Nothing (Dismac, Athos agency, Retail category)

9. Save, play and win with Smartplay (Banco Economico, Bamboo Creative Communication agency, categories Promotions, Products or Financial Services)

10. ActLuisate to Galaxy A (Samsung Bolivia, Cheil Chile agency, categories, Products and Influencer Marketing)

11. Uncover the Beat by Golden ft Bizarrap (Cervecería Boliviana Nacional, Tourette Agency, Influencer Marketing category)

12. Plan therapy: the session that saved families from disconnection (Tigo Bolivia, Ariadna Communication Group agency, category Sustained Success)

13. Mouth will feel the Height (Cervecería Nacional Potosí, MAD agency, David vs Goliath category)

14. Huari enters the home table with MasterChef (Cervecería Boliviana Nacional, agency, Raza Ad+, Branded Content category).

“The Effie Bolivia Awards Gala was an unforgettable night for the marketing industry, highlighting Bolivian talent and strengthening the impact of effective communication on brand development. Effie Awards Bolivia arrives to set a new standard in the industry and recognizes the hard work of professionals and agencies that contribute to the growth of the national market,” said an excited, Ximena Camacho, executive director of Valora Bolivia, that has made possible the arrival of the Effie Awards to the country.