On September 29, the EXNESS event (THE GAME BEGINS: LATAM / Exness x LALIGA /Trading x Fútbol) was held at the World Trade Center in Mexico City, where those present could enjoy the Madrid Derby, a rivalry that It brings together the two most important teams in the Spanish capital: Real Madrid and Atlético de Madrid, in addition to the half-time analysis by former Argentine soccer player Maxi Rodríguez, legend of the Colchonera squad.
Alfonso Cardalda, Chief Marketing Officer of Exness, opened the talk by stating that both trading and football are driven by passion and strategy, so LALIGA reflects that passion for development, technology and being in contact with a strong product. .
“I believe in the clear and strategic alliance with LALIGA that symbolizes quality, competition, trust, transparency, which are values that at Exness we share and that are very important to us,” he stated.
For his part, Javier Gurrea – Nozadela, Director of Sponsorship and Licensing at LALIGA, assured that he hopes that the alliance will mark a milestone in LALIGA’s relationship with the Latin American public, making Exness the official sponsor in this region.
“This alliance between a leading company in the world of trading and finance with the largest soccer ecosystem in the world that shares our same values, our ambitions, the passion for sport and of course our commitment to Latin America,” he stated.
For his part, Maxi Rodríguez, former Argentine soccer player who played for Atlético de Madrid from 2005 to 2009, assured that these games are unique, and that they are played with a lot of intensity and heart.
“They are the best games to play, they are one of those games that when the league starts, you look for them to see where they are going to be played, they have a lot of passion and we always want to win them because they mark a lot for the rest of the season,” he said.
LALIGA is one of the leagues with the largest number of audiences, fans and followers on social networks and Latin America is the most important market after Europe, so the commitment to this region is very great.
At the end of the conference, attendees enjoyed the Madrid Derby, the most important match in the city of Madrid that resulted in a 1-1 draw between Atlético de Madrid and Real Madrid.
