Stigma and lack of guidance are society’s biggest barriers to improving emotional health, and in Peru this problem is accentuated. Currently, more than 90% of schools in the country do not have psychological care departments for students and teachers, as was learned during a discussion organized by Kimberly-Clark in conjunction with the NGO Equilibrio.
On the other hand, 60% of teachers suffer from serious stress, as confirmed by the NGO’s research. Furthermore, studies carried out by the Minsa indicate that 32% of the country’s young people between 15 and 29 years old have problems with their emotional health.
While it is true that there is a big goal to meet, there are measures that can help us achieve this goal to promote emotional well-being through: Open talks, orientation workshops, as well as awareness campaigns to reduce stigmas and encourage dialogue. about mental health.
Kleenex, a Kimberly-Clark brand, joins these efforts to make visible, eradicate taboos and build empathy to be a more understanding society, with its campaign “Crying does not make us weak” in the context of the commemoration of its 100 years in the market.
“At the local level we are running a campaign that aims to destigmatize crying as a natural expression of emotions and make our mind the best ally of everything we want. We are carrying out actions in two schools located in the districts of El Agustino and Pachacamac with the help of the NGO Equilibrio to benefit 3,500 people, including students and teachers, so we are doing comprehensive work around the adolescent,” said Segundo Pérez, Senior Marketing Manager for Kimberly-Clark’s Family Care category.
This social initiative goes hand in hand with Kimberly – Clark’s sustainability plan with the aim of its brands having a commitment and positive impact within the communities in which it operates. These contributions are fundamental to meeting the goals that the company has set on sustainability issues, which are aligned with the purpose of providing “Better Care for a Better World.”
