November 10, 2024, 10:38 AM
November 10, 2024, 10:38 AM
The football and leadership moments that the clubs, Oriente Petrolero and Blooming, are going through, lead both passions, above rivalry, to seek common well-being. The thing is that both clubs need each other; so EL DEBER Radio gives them a ‘backing’ and will put them in front of the microphones. The official launch of the radio programs has already generated expectations in both teams.
This strategic alliance of the two greats, apart from giving the fans a voice to comment on the sporting and institutional reality, will make it possible to exercise oversight. It was promoted by the Marketing Manager of the EL DEBER Group, Alejandra Saucedo, who made the final agreements and the invitations to the protagonists of the two teams with the most fans in Santa Cruz soccer.
BNN has existed for 14 years, always made from the Blooming World. Víctor Vaca will be the content director of the programs, valuing his experience gained during this time. He is the general director of BNN and the production company Viral Estudio Creativo. According to Vaca, the essence of BNN is to be a supervisory program, therefore, they will support Oriente having its similar program with good journalists from the Oriente world so that, between the two, each one on their own, fight for the institutional well-being of his club and that the leaders in office have opposition from a good perspective. “Also in journalism we need to balance the scales,” said Vaca.
It indicates that, especially in the world, the East is something new and necessary that will have an impact, first, because of the support that EL DEBER gives and second, because the East has a large fan base. “I think that for the moment he lives, he needs a program like this, and also because of the situation in Blooming, which is not at all foreign to that of the East. Now from journalism (we are going to) ensure that it can be monitored, closely followed up on the leadership decisions and that the beneficiary is Santa Cruz soccer in general,” he said.
It highlights the important brand that EL DEBER means and that the long-time Orientista journalists who will be in this project feel that support and do an excellent job.
While Diego Guthrie Roca, from Soy Refinero, highlights the dynamic format of the programs where everything relevant to everyday life is discussed, with the veracity of the information as a priority. The main idea is to give fans the real news about their clubs, with objective analysis, debates between panelists and interacting with the audience. He hopes that the refinery fan identifies with what he hears and feels that it is his space for expression.
“We do this project from the heart, with no other purpose than to contribute from our side to Oriente Petrolero and to create a community with our followers in which the goal is the well-being of the department’s flagship club,” he emphasizes.
The programs will begin to air from this Monday, November 11.
The three radio programs are Blooming Noticias Network (BNN), Soy Refinero and Súper Clásico, related to the two main Santa Cruz teams. The third will be a ‘mix’ of both, hence the name.
Those in charge of this co-production are Víctor Vaca, for BNN; and Diego Gruthie, from Soy Refinero. Mondays and Thursdays will be BNN; Tuesday and Friday of Soy Refinero and on Wednesday, the Super Clásico.
