The average purchase ticket per visit in 2024 is $55.9. Men spend more than women on average, since the purchase ticket for them is $58, while for women it is $53, according to Datanalisis data.
The shopping center sector grew in the last year in sales, occupancy and visits, according to Alfredo Cohen, president of the Venezuelan Chamber of Shopping Centers (Cavececo). This was stated this November 6 during the Cavececo 2024 Congress event, retail 360.
A Datanalisis study shows that the percentage of attendance at shopping centers has recovered, reaching 84% this year, when it fell to 70% a couple of years ago. The universe of people with purchasing power who visit these sites is about 13 million.
The average purchase ticket per visit in 2024 is $55.9. Men spend more than women on average, since the purchase ticket for them is $58, while for women it is $53, according to Datanalisis data.
Francisco Allen, manager of the economic analysis unit at Datanalisis, pointed out that they estimate that the trend of increasing the purchase ticket in shopping centers can continue to increase. Likewise, he said that The exchange gap between the parallel dollar and the official dollar has benefited shopping centersbecause people come to make purchases here because of the rate of the Central Bank of Venezuela.
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“This exchange gap makes people go to formal establishments because they have the guarantee of the BCV rate, this benefited the shopping centers,” said Allen.
The specialist also explained that the sector operates in a highly volatile environment and that there is a struggle between the modern channel and the traditional channel, where the consumer has changed his paradigm, is more prone to spending, but also more conscious.
By region, Guayana is the area where there is the highest number of visits to shopping centers per week with a proportion of 0.66 times, while the lowest frequency is in the Andean region with 0.33 times per week.
How much time do people spend in mall
The Datanalisis study maintains that the favorite day to visit the mall It is Saturday, also Friday and Sunday, however, the difference between Saturday and the rest of the days of the week is considerable. For example, the sabads the number is 34.6%, while the lones is 5.6% and the vFriday 11.9%.
The active time a consumer spends in a shopping center is also increasing, between one and two hours.
Likewise, the number of people who make purchases is growing, mainly for food and drinks, followed by clothing and footwear. The analysis shows that cShopping in supermarkets stopped, but it grew in restaurants and fairs, as well as visits to the cinema.
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