In order to provide effective support to microentrepreneurs and facilitate their access to adequate credit, Banco W has launched its digital microcredit ‘Gotahorro’. This will be possible through the Bancoldex Neocrédito platform.
News Cali
With the objective of delivering valuable solutions to microentrepreneurs in Colombia, ‘Gotahorro digital’ from Banco W is the digital financial solution that focuses on promoting financial inclusion and offering access to formal credit
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The ‘Gotahorro’ proposal seeks to offer a simple and agile financing option, with amounts ranging between $400,000 and $1,500,000, and weekly or biweekly payment methods, adapting to the needs of microentrepreneurs who are entering the world. digital.
This digital product is part of an effort by Banco W to create completely online financial solutions, thus improving the quality of life of microentrepreneurs and contributing to the growth of their businesses without having to travel to an office.
The financing solution includes a savings component within the loan installment, which allows microentrepreneurs to allocate part of what they pay for other personal or business purposes, facilitating their cash flow.
In addition, the process is completely digital, which means that users can apply for credit at any time and from anywhere, and obtain the disbursement quickly and without complications.
Access to credit without borders
Bank W, with its digital focushas decided to join Neocrédito, an online platform from Bancoldex that allows microentrepreneurs to request, compare and choose the credit that best suits their needs.
Neocrédito facilitates access to financial products from 26 banking and financial entities, including institutions focused on microcredit, fintechs and traditional banks.
Available through the Bancoldex Neocrédito platform. This new financial alternative is specially designed for individuals, regardless of whether they have previous credit experience, as long as they have a business that has been in operation for more than one year.
How does Neocredit work?
The first step is for microentrepreneurs and independent workers with financing needs for their businesses to register on the platform.
At the time of registration, basic personal data and financial and business information are requested. The platform then analyzes this data and provides financing offers from different banks in Colombia.
The platform redirects applicants to an exclusive Banco W page, where they can complete the entire application process in a self-managed manner: from the credit study to the delivery of funds, including uploading the necessary documents.
A step towards financial inclusion
Rafael Kruger, vice president of Innovation and Marketing at Banco W, highlighted that this alliance with Neocrédito is part of the bank’s digital transformation strategy, which seeks to offer personalized solutions for microentrepreneurs.
“Technology and innovation combine to create more accessible financial products, allowing microentrepreneurs throughout the country to have access to formal credit in an agile and uncomplicated manner,” explained Kruger.
For his part, Javier Díaz Fajardo, president of Bancóldex, celebrated the incorporation of Banco W to the Neocrédito platform. “This is an important step in the advancement of financial inclusion, since it will allow more microentrepreneurs to access credit on favorable conditions, regardless of their location or the size of their company,” said Díaz.
With this initiative, Banco W reinforces its commitment to financial inclusion and supports the development of microentrepreneurs, especially those who are taking their first steps in the digital environment.
