October 27, 2024, 9:00 AM
October 27, 2024, 9:00 AM
The Fair Play Group is proud to announce the opening of the first adidas Originals store in the country within the Ventura Mall, this being a significant step for the brand in Bolivia. This new space, which held a great event this Thursday, October 24, promises to be an iconic destination for lovers of urban fashion and sports.
The adidas Originals store not only represents the arrival of one of the most recognized brands worldwide, but also seeks to connect with local culture through its design and value proposition. As with launches in cities such as Paris and New York, where adidas has stood out for its innovative sales spaces and personalized experiences, Santa Cruz de la Sierra will not be the exception.
To celebrate this launch, The Fair Play Group wanted to have the presence of dancers, singers and artists. He was accompanied by the academy’s dance group “Dejotaere”, following a space for rappers where they showed their best mixes and finally, the presence of the singer Corona who made everyone present generate greater appreciation with his music. Guests enjoyed good music, cocktails and branded gifts. Likewise, there was the presence of prominent influencers and brand ambassadors to share the excitement of the brand’s arrival in the city. Going a little more creatively, there was also the presence of the artist Táyana Matković Petrinec who led the painting of some of the brand’s bags with unique designs by her.
“We are excited to open this store and offer our customers a new shopping experience that reflects not only the quality of adidas, but also the culture, love for fashion and the spirit of Santa Cruz,” highlights Mariana Aguilera, director of Fair Play Group Marketing. “With the debut of this store in a place like the Ventura Mall, we want to make this space visible as a meeting point around design and new trends. We know that adidas Originals collections inspire and create identity, that is why this new space wants to reach true lovers of the brand,” concludes the executive.
The Fair Play Group is a leader in the distribution and marketing of sports brands in Bolivia, committed to innovation and quality in each of its products. With the opening of the adidas Originals store, the group reaffirms its mission to bring the best of fashion and sports to the Bolivian community.
