The Mister Tru company in its second campaign is making history on the rise. Through 154 investors in just 25 seconds$200 million was raised, reaching a new record in the closing time of a campaign.
This company, dedicated for more than 30 years to the manufacture and sale of frozen foods, was financed for the first time in a2censo in 2020 with $100 million and fulfilled its objective of optimizing its production processes. In 2022 they project “Continue strengthening and technifying the operation, that’s why we are looking for resources to develop a large maquila project with a recognized company” said Adriana Sierra, Commercial Manager of the company.
In addition to boosting the growth of this SME, the investors who participated in the operation managed to access an opportunity that had 50% backing from the National Guarantee Fund and an effective annual interest rate of 10%, with quarterly payments.
According to the Commercial Manager, after their first campaign, they discovered that several investors became promoters of the brand and interest was planted in other people for being part of the growth of this company. In this way, Mister Tru decided to finance himself for the second time in the crowdfunding ecosystem “because it is an innovative, economical alternative with additional benefits to those that can be found in the traditional system”, Adriana Sierra highlighted.
