In recent years, Peru has accumulated vast experience and prestige as the venue for some of the most important global events of the last decade. This positions it optimally to continue being a preferred destination for conferences, meetings and business trips. incentives.
The combination of high-end hotels, elegant spaces and the possibility of living world-class experiences, together with its impressive megadiversity and rich cultural heritage, has made event organizers select Peru as a host time and time again.
LOOK: Peru is the third preferred destination for group incentive trips in the world
Peru’s leadership as a MICE (meetings, incentives, congresses and exhibitions) destination and its outstanding track record in holding successful events have attracted global forums, highly relevant summits and prestigious conferences, with the participation of important figures.
Cities such as Lima, Arequipa, Ica, Cusco and Loreto, specialized in this type of meetings, are key scenarios.
“Our strategy for the MICE segment is based on offering modern and well-equipped facilities, personalized attention, excellent cuisine, and a strategic location,“said Camila Rivera, sales manager of the Corporate segment of Intursa.
“In addition, we build a presence in the relevant unions and associations of this segment, we focus on our main source markets, and we maintain our positioning and image through trips and specialized fairs.” Rivera added.
“Finally, we maintain a constant relationship with clients and intermediaries through thorough prospecting and customer qualification, strengthening the presence of our brands, communication of awards, customer appreciation actions, and fam trips,” he detailed.
Pandemic in the rearview mirror
Income from inbound tourism in 2019 was US$4,703 million. Although the figure has not yet been reached, the sector is on the right track. For Rivera, the trend of the year is positive, so a very favorable performance can be expected in 2025. Events like APEC will energize the tourism market and help close the year well.
“The recovery of MICE tourism in our operations in Peru has been notable so far this year. “While we have not yet surpassed pre-pandemic levels, we are seeing sustained growth month after month.” indicates Rivera from Intursa.
“This recovery is due to several factors, including the increase in confidence among business travelers and our ability to quickly adapt to new market demands, offering safe and efficient solutions for holding events.”, he clarifies.
Peru offers countless tourist attractions. In the case of business incentive trips, cultural experiences, community tourism, team building activities stand out, as well as exclusive plans in exotic destinations and unforgettable adventures.
Nature, the famous Peruvian gastronomy, modern infrastructure, local culture and the focus on sustainability, added to technology and innovation in the organization of events and collaboration with academic and professional institutions, are elements that distinguish Peru in the international conferences and events.
In addition, its excellent air connectivity and accessibility are essential for business tourism.
“We see great potential for the MICE segment outside of Lima, in cities like Cusco and Paracas, which have adequate infrastructure and tourist attractions that can complement business activities. The growth of this segment will depend on several factors, including the supply of air connectivity, and the political stability of the country,” added the Intursa representative.
Furthermore, it is essential to promote joint efforts between the public and private sectors for a better articulation of MICE destinations,” ended.
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