FourGroup shines at Expocruz 2024 with the Golden Palm Tree

The BTL advertising and experience agency, Four Group, stood out at Expocruz 2024 by winning the prestigious Golden Palm for its extraordinary management with the Sofía brand. In addition, the agency was in charge of the production and logistics of three other highly relevant projects: Gatorade, Yango and Sedal.

Sofia’s stand was not only awarded the highest recognition, but also became one of the public’s favorites. For its part, at the Gatorade stand, FourGroup broke records by completing the assembly in just 10 hours, surprising both the attendees and the organization of the fair.

Yango stood out for being one of the most interactive and versatile spaces, attracting a large number of visitors with fun experiences and activities with influencers. Meanwhile, Sedal shone with its Beauty Bar, which stole the show for four days at a post-Fexpo event.

Known for its ability to manage brands of national and international prestige, FourGroup once again demonstrated its excellence in organizing large-scale events. All the stands under his direction had a massive influx of public, who left with positive and satisfied comments after living innovative and disruptive experiences.

Alejandro Berrendero’s comments:

“It has been a true pleasure to work on each of these projects, especially with clients who give us the freedom to express the agency’s creativity and ideas. I am deeply proud of how the agency team complemented each other at all times, demonstrating impeccable collaborative work to achieve the results we obtained. Each project was developed with personalized attention to details, which allowed the public to enjoy every second of their experience. The objective was met, not only with awards and records, but also. also with the satisfaction of having offered the best. Now is the time to celebrate these achievements, which would not have been possible without the unconditional support of our colleagues, suppliers and collaborators, who are the fundamental pillar of each agency’s production.”