Once it operates in a fully regulated manner, Doopla, the fintech of collective financing or crowdfundingwill now fully enter the business of granting loans with discount via payroll.
Juan Carlos Flores, founder and director of Doopla, explained that they started with this option since 2017, but that as of 2018 it was put on pause because the fintech focused on your authorization process before the National Baking and Stock Commission (CNBV), endorsement received in February 2021.
In videoconference on the occasion of the seventh anniversary of the startup, explained that, now, the goal for 2022 is that 25% of the origination are payroll loans; while for 2023 the estimate is that it rises to 50 percent.
He explained that from Doopla there is knowledge of this business model, since part of its directors have worked on it, in addition to the potential of 17 million private initiative workers.
“It makes a lot of sense to promote this type of product, because according to official data, there are about 17 million formal workers in Mexico, and that is our perspective, going to formal workers of the private initiative,” he said.
Juan Carlos Flores pointed out that for this there are already some alliances with both national and transnational companies, and explained that the payroll credit consists of the fact that, with the prior authorization of the worker, the financing of his salary is collected.
He stated that in the case of Doopla, the payroll loans They range from 10,000 to 300,000 pesos, depending on the risk profile and income level of the worker, and that the rate can be from 12% with a cap of 22%, when in other traditional institutions it exceeds 50% in this type of products. Terms range from 12 to 36 months.
Advantages
The director of Doopla stressed that this type of credit has advantages. For companies, by granting an extra incentive to their workers; and for these, to have access to cheap credit; while for investors, it generates significant returns.
It is worth mentioning that this fintech does not grant credits directly, but rather its platform serves as an intermediary to connect those who require financing and investors.
placement goals
Juan Carlos Flores announced that by 2022, Doopla has the general goal of funding 230 million pesos in loans, which would imply a growth of 100% compared to 2021. Of that total, 25% would be in payroll loans.
“That is, double what we observed last year. 100% annual growth rate, maintain our fast pace of 100%,” she commented.
He said that this growth rate, this fintech has had in recent years.
