From Monday (30), Google will only accept advertisements for bets (virtual betting companies) from companies registered with the Ministry of Finance. THE platform updatedthis Friday (27), the advertising policy for gambling in Brazil.
With the change, Google adapted to the Ministry of Finance’s ordinance that will suspend, from October 1st, the operation of bets that have not yet requested authorization to operate in the country. The company that has applied for the license by the end of September, but has not yet operated in Brazil, will have to continue to wait to start operations in January, if the department authorizes the activity.
Minister of Finance, Fernando Haddad – Photo: Marcelo Camargo/Agência Brasil
According to the Ministry of Finance, the suspension of bets that did not request authorization will serve as a temporary instrument to separate serious companies from those that act criminally, especially after recent police operations.
Betting companies have been in the spotlight in recent days, following the release of a report from the Central Bank (BC), which stated that Bolsa Família beneficiaries spent R$3 billion on bets only in August. The amount is equivalent to 21.25% of the R$14.12 billion disbursed by the government last month with the social program.
This Friday, the Minister of Finance, Fernando Haddad, said that President Luiz Inácio Lula da Silva asked for action from all ministries involved in regulating electronic betting. According to Haddad, the regulation proposed by the government provides for the prevention of money laundering and family debt through gambling.
