Like in other countries, Valentine’s Day was also celebrated in Colombia, but they decided to move the celebration.
News Colombia.
In Colombia, festivities such as Valentine’s Day, Halloween, Christmas and New Year’s Day not only represent moments of celebration, but also offer important opportunities for various economic sectors. During these times, a notable increase in consumption is observed, which drives growth in various commercial areas.
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The celebration of Valentine’s Day, originally linked to Valentine’s Day, was celebrated in Colombia on February 14, as in many other countries. However, in 1969, the decision was made to move this holiday to the third Saturday in September. This commercial strategy was implemented to better align the celebration with the economic capacity of Colombians.
One of the main reasons for this change was that February, being a month with a lot of spending, left people with fewer resources to buy details and gifts typical of the holiday. By moving the holiday to September, the aim was to alleviate spending during a period when consumers had more money available.
On the other hand, it is said that September did not have a special celebration, which allowed the holiday to be established as a prominent event in the calendar, thus benefiting merchants.
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