Salami Chips Induveca’s project was presented in 2023 through an emotional social media campaign that captured the attention of thousands of followers
Santo Domingo.- Induveca, a company of the conglomerate SID Group was awarded at the 15th edition of the “The Best of DR 2024” event Market Magazinewhere its Salami Chips product was recognized as innovative product of the year.
This event, which celebrates excellence in various sectors such as gastronomy, fashion, sports, culture and business, highlighted Salami Chips for its originality in the gastronomy category.
Lil Esteva, Executive Vice President of Induveca, expressed her satisfaction with the positive reception that Salami Chips have had among consumers since their launch.
“We are delighted with the reception and preference that our snack has received, which was designed to continue providing each Dominican with super special moments with a perfect mix in the same package,” Esteva highlighted during the award ceremony.
Salami Chips
This product was introduced in December 2023, capturing the public’s attention through a social media campaign that resonated deeply with thousands of followers. This new member of the Induveca family is the result of a #SuperSpecialLove story.
The narrative that accompanied the launch of the product was as creative as it was striking, beginning with the courtship, wedding and honeymoon of the characters “Mr. Salami Súper Especial Induveca” and “Mrs. Tostón”, culminating in the long-awaited birth of the “baby”, “Salami Chips Induveca con Platanitos”.
This launch not only marked Induveca’s foray into a new product category, but also reaffirmed its commitment to the authenticity and flavor that has always characterized the brand.
With this new achievement, Induveca reaffirms its position as a leader in innovation within the food industry, continuing its tradition of offering products that celebrate and enhance the culture and flavors of the Dominican Republic.
