The guide is the culmination of a strategy that redefines the way elCaribe connects with its audience.
As part of a strategic alliance with the Totto brand, the newspaper elCaribe participated for two consecutive days in the school fair held at the Ágora Mall shopping center, promoting the return to school by handing out balloons and the school guide published by the newspaper to children and parents.
Cindy Cabrera, representative of the elCaribe Marketing Department, announced that the print media participated for two consecutive days in the event in collaboration with the Totto store, which acted as a sponsor of the school guide “elCaribe Fun Back to School Guide”, published by the newspaper last Monday, the 5th.
“On Monday, August 5, the newspaper published a school guide, which includes healthy recipes for children, designed to help parents in the return to school this new year. Our action with them consists of distributing balloons with the brand of the Totto store and the fun guide,” said Cabrera.
The newspaper, in alliance with Totto, seeks to promote an activity or initiative that allows children and parents to approach the store as a brand.
The main objective is to promote the return to school, encouraging parents and children to prepare for the new school year.
This initiative seeks to create an emotional connection between the brand and families, providing unique and engaging experiences that promote bonding and learning.
The school guide published by elCaribe under the title “Fun Guide to Back to School” is aimed at both parents and children and includes games and activities.
The Fun Back-to-School Guide is an innovative strategy that strengthens the bond between elCaribe and its audience, offering practical advice for organizing the study space and establishing effective routines, as well as healthy and quick recipes for school lunches.
It also includes tips on essential school supplies and uniforms, where to find the best deals, and how to choose quality products.
Totto presented a wide variety of products at the Ágora Mall school fair, which included backpacks with modern and functional designs, lunch boxes in different styles and sizes, as well as essential school accessories such as pencil cases and pencil boxes.
In this guide you will find
l Tips for preparing for back to school, including suggestions on how to organize your study space, create effective routines, and set goals for the new school year.
l Healthy and quick recipes for school lunch, we will provide nutritious and easy-to-prepare options to pack in children’s lunch boxes along with tips to encourage a balanced diet.
l School Supplies and Uniforms Buying Guide, we will offer recommendations on which items are essential, where to find the best deals and how to choose quality products.
