Protex, the renowned personal care products brand, is taking antibacterial protection to a new level with its innovative BTL experience, which has been present at cultural events in the country
News Colombia.
The Protex Zone is the brand’s first truck that will travel around Colombia, bringing its message of protection to the country’s most important cultural events.
This experience seeks to amplify Protex’s presence in the community and strengthen its reputation as a leader in antibacterial protection.
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The tour began with a first stop at the Offices of Colgate-Palmolive, where a special event called “Disconnect to connect with your peers” was held, within the framework of Mental Wellness.
Colgate-Palmolive employees had the opportunity to experience the Protex Zone and learn about the benefits of the new Nutriprotect formula with glycerin.
National events
The second stop was at Sucursalfest in Cali, held on June 29 and 30. This festival, promoted by the Mayor’s Office of Cali and the Ministry of Culture, brought together 17,000 attendees and celebrated the rich cultural diversity of the city with electronic, urban, rock, pop, rap, freestyle music and various artistic manifestations.
The Protex Zone offered attendees an immersive and educational experience on antibacterial protection.
The third stop was at the Flower Fair in Medellín, one of the most emblematic events in the country, which took place from August 2 to 4.
This annual festival is a meeting point for the celebration of Antioquian culture and folklore.
Pacific Festival in Cali
The fourth destination of the Protex Zone will be the Petronio Álvarez Pacific Music Festival, from August 14 to 19. This festival highlights the musical and cultural wealth of the Colombian Pacific region and promises to be an ideal platform to promote Protex antibacterial protection.
In addition, the Protex Zone will be present at the Home Fair in Bogotá from August 29 to September 15, a key event for home renovation and improving quality of life, and in Beauty and Health from October 2 to 6, which brings together the latest in personal care and health trends.
Commitment to health and well-being
With this tour, Protex not only seeks to offer protection through its formula of natural antibacterial agents, but also to encourage healthy habits and promote safety in everyday life.
The Protex Zone experience celebrates moments of family and social unity, offering an interactive and educational space for personal care.
Protex thus reaffirms its commitment to the health of Colombians, promoting a safer and healthier environment for all.
The brand invites everyone to join this unique experience and enjoy the benefits of effective protection during the country’s most important festivities and cultural events.
