Building trust and recovering investment are among the points to improve productivity

During the Economic Reactivation CongressOne of the areas addressed was how to improve competitiveness and productivity in the country, strengthening the trust and joint work of the private and public sectors.

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Likewise, many of the participating unions highlighted that it is necessary to recover the investment to advance in the technological modernization, while developing relevant human capital to increase competitiveness. In addition, the importance of lowering interest rates in order to promote consumption and drive growth was highlighted. the reactivation of trade and tourism, while physical security is reinforced and the rules of the game are stabilized to attract investment.

“We must generate more confidence and willingness to be able to work between the public and private sectors and the departments. To achieve this, clear messages must be sent, there must be a clear direction and policy, which does not allow confidence to grow. We must prioritize and invest in the productive sector, we must not generate uncertainty, but have actions that solve“, said María Claudia Lacouture, president of AmCham Colombia and Aliadas, in her speech.

Among the measures proposed to improve competitiveness and productivity, the following stand out:

Promote a flexible regulatory framework in labour reform. Labour reform continues to generate uncertainty about the capacity of the different sectors to grow and generate employment. A flexible and appropriate regulatory framework must be promoted. Analyse and adjust current regulations to ensure that they are applicable to new forms of work, including digital platforms.

Mechanisms were also proposed to allow flexibility in hiring and employment relationships, in order to adapt to the specific needs of each sector and type of work, which would guarantee social protection for workers without burdening employers with rigid regulations.

In terms of health and environmental regulatory issues, it is planned that in the long term, health processes will be optimal and efficient on the part of the ICA and Invima. To achieve this, government support is required to speed up environmental procedures and permits through regulations.

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The Minister of Commerce and Tourism, Luis Carlos Reyes, said in his speech that in order to make progress on this front, they hope to gather the opinions of the different actors so that actions can be taken that also include the executive branch. “We know that Invima can improve its efficiency and what we must collect are the pains of the actors to make the best decisions”Reyes said.

The Minister of Commerce also spoke about the importance of promoting the Popular Economy to improve productivity among informal businesses.

“We want small players in the Popular Economy to find ways to partner up to work with large industry. An example of this is that small clothing workshops can work with large retail chains. We know that there are many barriers and formality is one of them.”“, Reyes added.

On the digital front

On the technological front The aim was to protect digital infrastructure, sensitive data and ensure the operational continuity of organisations in the public and private sectors.

In the short term, it is important to create a basic cyber incident response plan that includes threat identification, containment, and mitigation. In the long term, it is important to develop a comprehensive incident response and recovery plan that includes operational continuity, data recovery, and effective communication during and after a cyber attack.

The aim is also to invest in the deployment of infrastructure (Fair Share) to close the digital divide. This effort cannot fall exclusively on operators; it is essential that the major generators of traffic on the network contribute to this investment effort.

This is how it is expected promote a fair distribution (“Fair share”) of the investments necessary for the deployment of digital infrastructure, involving both telecommunications operators and major network traffic generators.

PORTFOLIO