The digital wallet dale! joined forces with Tiendas ara to return 20% of their purchase to those who pay with the physical dale! debit card or make contactless payments from their cell phone.
“The hard discount model has played a crucial role in reducing costs for consumers, providing quality products at affordable prices. This strategy is especially relevant in times of high inflation, where every peso saved counts significantly for Colombian households. We will continue to consolidate alliances that allow us to deliver relevant benefits for our customers,” said Jose Manuel Ayerbe, CEO of dale!.
Read: The ‘dark side’ of digital wallets: what you can do and what you may not know
Until December 31, 2024, dale! cardholders will be able to enjoy this exclusive benefit in more than 1,300 ara stores nationwide, present in more than 370 municipalities. For purchases between $50,000 and $200,000 made with the dale! debit card, whether physical or digital from the app, dale! will give each customer a 20% refund on their purchase, up to $40,000.
The strategic alliance is carried out after identifying the consumption habits of dale! customers, providing significant savings on everyday household purchases.
Ara Stores
Private Archive
Read: Dale! Wallet will deliver more than $300 million to small businesses in neighborhoods
In addition, it is part of the efforts made by dale! to consolidate a robust ecosystem of strategic alliances that translate into added value for its clients.
Digital wallet go!
Courtesy, come on!
Among these alliances, the wallet has already reached agreements with the main Colombian retailers. Among them are Cencosud, Éxito, and Carulla; in the travel category with Hoteles Estelar and Despegar; in consumption with Juan Valdez; in sports with Suarez; and in mobility with Parking and Combuscol.
