The Brazilian Paralympic Committee (CPB) launched this Thursday (8) the marketing campaign “More than winners: Brazilians”, whose objective is to motivate the population to follow Brazilian athletes during the next edition of the Paralympic Games, which will be held in Paris (France) between August 28 and September 8.
We are tenacity, strength and determination. We are Paralympic Brazil! 💚💛💙
Follow us at the Paralympic Games #Paris2024. 🇫🇷#ParalympicBrazil #ParalympicGames pic.twitter.com/IDrMMCrESK
— Brazilian Paralympic Committee (@BraParalimpico) August 8, 2024
One of the pieces of the campaign is a video, available on the internet and which stars the swimmer from Minas Gerais Gabriel Araújo, the weightlifter from São Paulo Mariana D’Andrea, the sprinter from Paraná Vinícius Rodrigues and the thrower from Bahia Raíssa Machado.
“The Paralympic Games have arrived and our aim is to join the Brazilian fans not only for the athletes who will be competing in our colors in Paris, but also to raise awareness among the population regarding inclusion through sport,” declared CPB president Mizael Conrado.
