August 1, 2024, 6:03 PM
August 1, 2024, 6:03 PM
The Eras Tour of Taylor Swift is on track to surpass its own record as the most lucrative tour in history. With its impressive financial success, Swift’s tour could approach the Two billion dollars in revenueconsidering that he has about twenty shows pending in what remains of 2024,TMZ reported.
With her Eras Tour, American singer Taylor Swift consolidated her influence in the music industry and, above all, in the live performance market. The 34-year-old composer, creator of a prolific discography, leads what has been described as “the biggest tour in pop history” by Variety.
The tour, which began in March 2023 and continues to travel across Europe, crossed the impressive milestone a few months ago. billion dollars in profits. Thus, it surpassed the record previously set by Sir Elton John with his “Farewell Yellow Brick Road” ($939.1 million), Variety reported.
The American magazine estimates that the average earnings for each show of the Eras Tour are $14 million. “Others believe that this figure is too conservative,” the report says. “On some nights it is even possible that it could be around $17 million.”
As tickets for this concert sell out quickly, some fans choose to to fly to other countries so as not to miss the opportunity to be part of the Eras Tour. That idea is sometimes even cheaper than buying a ticket on resale in the United States, where Prices can reach into the four figuresaccording to TMZ.
This displacement also boosted the local economy of the cities hosting the tour. The arrival of a wave of fans impacts hotels, restaurants and other businesses that spring up around the artist’s concert, Variety details.
“She is the standard-bearer for the concert industry,” the editor of Pollstar, a live-streaming site, told Variety. “It’s nothing we’ve seen before, and it will be a long time before we see anything like it again. Her timing was exquisite: The pandemic created this longing and hunger for live entertainment like nothing else in our history, so I couldn’t have picked a better time to go on tour.”
